CAKE & CO

CAKE SHOP - LONDON, UK - 2018

AT CAKE & CO, WE ENRICH PASTRY EXPERIENCES WITH CHARACTER, ELEGANCE AND MEMORABLE FLAVOURS—INFUSING EACH MOMENT WITH STYLE AND EASE. VIBRANT, COSY AND CHIC OUR WORLD THRIVES ON THE PLAYFUL TENSION BETWEEN PEOPLE AND PLACE

Creative Concept Direction·Interior Design·Brand Identity·Visualization

From the historic streets of central London to the quieter corners where time seems to slow, each CAKE & CO location interprets our world in its own rhythm. One glows with warm wood tones and decadent textures, drawing you into a romantic, almost theatrical atmosphere. The other is crisp and polished—clean lines, mirrored finishes, and subtle pinks lending a serene stage to our confections. Two perspectives, one story: a devotion to craft, to colour and to the quiet joy of sharing something sweet.

More than a patisserie, CAKE & CO is a state of mind. A place to linger, to connect, to indulge in thoughtful flavour combinations wrapped in an ever-changing visual language. Whether you’re picking up a signature treat or staying for a slow afternoon, each visit is an invitation to see the familiar with fresh eyes.

Interior design by Pavé Studio

Team Merve Sarıkaya, Ebru Bakkaloğlu, Selim Ekmen, Doğa Kebabci

Client Nasser Al-Khelaifi

Design Positioning

At Cake & Co, every touchpoint tells a story. Interiors and brand elements are layered with unexpected materials, statement furniture, and bold artwork—creating a sensorial landscape where retro street culture, downtown New York cool, and quirky elegance collide. Textures shimmer, patterns surprise, and colours comfort—inviting visitors into a world that is both luxurious and irresistibly approachable.

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